Purple Cow by Seth Godin

Purple Cow

By Seth Godin

  • Release Date: 2005-01-27
  • Genre: Business & Personal Finance
Score: 4
From 29 Ratings
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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.


  • Super interesting and open minded

    By Green Cellar Wines
    Great to learn that there is so many alternative and fun ways to become successful
  • Changed my mindset and my business

    By Stecooperpbfitness
    I run a relationship-based business that has always done well from referrals and has built a great community feel amongst customers. Since reading "do something different" by Jurgen Wolff we've always striven to do just that. This book goes a step further to explain why that's important to be radically differentiated and to build that in to the very essence of your business. It was empowered us to find new success and go forwards with our eyes open. I'd recommend this to people who run businesses that are inherently creative or to business owners who want to stand out in usually humdrum businesses. Purple Cow isn't massively ground breaking however that doesn't make it any less an impressive thought provoker.