The Dip by Seth Godin

The Dip

By Seth Godin

  • Release Date: 2011-02-03
  • Genre: Business & Personal Finance
Score: 4
From 36 Ratings
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Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success.


  • Thought provoking.

    By Pikeazoid
    After reading this book, the concept of 'the dip' is much clearer and I realise how common it is and how much easier it is to deal with. This has changed my outlook for the better.
  • The Dip

    By SoberBeerBottle
    I’m 18 and so grateful to have found Godin’s books so young. The Dip will give a clear, entertaining and matter-of-fact perspective as to why your “friend” never finishes anything and how she can go about changing that. There’s a refreshing lack of self-help melodrama in The Dip. Godin won’t compare your stressful new app-launch to a Spartan going into battle, nor will he intimately reveal his own adversity so you feel “OMG, SO INSPIRED!”. Instead, he dishes-out inescapably accurate information on why you quit and puts the onus on you to apply it. If you’re a somewhat sensible human-being with a long-term project that isn’t going smoothly, then I guarantee The Dip will improve your life.
  • Superb!

    By Blondie0505
    Amazing book! I wish those three hours would have lasted longer...