Inside Apple by Adam Lashinsky

Inside Apple

By Adam Lashinsky

  • Release Date: 2012-01-25
  • Genre: Business & Personal Finance
Score: 4
From 107 Ratings
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In INSIDE APPLE, Adam Lashinsky provides readers with an insight on leadership and innovation. He introduces Apple business concepts like the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event where that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs).

Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.


  • Excellent book, easy to read

    By Andy777
    A difficult book to write due to Apple secrecy but great insights into leadership, succession and the focus of this amazing company and the man who made is great. The author writes clearly and perceptively on the subject revealing his years if research and clarity of thought.
  • Lightweight and derivative

    By vertigohatch
    Not a lot of new information here that can't be gleaned from the Walter Isaacson biography of Steve Jobs. Many insights seem regurgitated thoughts from the biography with relatively boring anecdotes. The story is not in depth and there is no real analysis of the data and interviews from the author.
  • Good book

    By Aidan Ferre
    I thought this was a good book giving insight to apples ways.
  • Jaydel

    By jbmni2002
    Nicely done... I can see now how my iphone was built
  • Trite and stilted

    By Sir D@n
    This book really doesnt seem or try to capture the essence of Apple at all. There are a few juicy tidbits in there with regard to the employee experience, but nothing I couldnt have found out on my local tech blogs. Theres an awful lot of author-prescription here - the author is trying to tell the story of what might happen in the Apple post-Steve Jobs, but he writes it as if his view is what has actually happened. Leave the speculation to the magazine and blog pundits, and try not to pad out a book where you clearly do not have much material to go on...
  • Expected a little bit more!

    By MrPun
    A little disappointed as I begin to read through this iBook, as you approach the first diagram. The quality of the image is so poor you cannot even make out what is written on the diagram. Given how advance technology is, you would expect something so simple as image quality to be quite decent. Even from an iBook!
  • Good in parts, but quite repetitive.

    By danand725
    This book is a interesting read. It does explain some of the inner working of apple as much as anyone can. However the rest of the book fells like a rehash of news articles and rumour that anyone could know. I skimmed the last chapter and failed to find a single paragraph that caught my interest. I was bored by the end. 3 stars.
  • Inside Apple

    By chris payne
    Good book, made me wish I could have met Steve Jobs.
  • Great book

    By cambookpro
    Easy to read, has some great info in it too. A must for any Apple fans or people looking for a guide on arguably the world's best business.
  • Great Read

    By Dorrol
    Whilst some of this book is open to discussion, it is generally a fantastic read.