Music Industry Survival Manual by TuneCore

Music Industry Survival Manual

By TuneCore

  • Release Date: 2012-02-23
  • Genre: Music
Score: 4
From 13 Ratings
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The music industry has changed, and it continues to shift. The traditional music industry was built on the world of physical shelf space, 12” pieces of vinyl, 5” circular pieces of plastic, the increasingly-irrelevant MTV, AM/FM radio, and analog television. All are gone or near gone, and so is the old world. The traditional music industry was not built for the world of digital downloads, on-demand streams, and unlimited digital shelf space where everything (and everyone) can be available with unlimited inventory on demand.
The days of the major labels are over.  
The “New Rules For The Music Industry” in this book originated as a TuneCore blog post, and we think these rules should last longer than the 80-year-or-so run of the traditional music industry.
The rules in this book are accompanied by supporting articles, and are of value to those who will control the new music industry: the artist and the songwriter.
You can read, comment and contribute to the conversation at the TuneCore blog.
New Rules For The Music Industry:

1. Educate Yourself 2. Commercial Radio & MTV No Longer Singularly Break Bands 3. Marketing Does Not Always Equal Success 4. It’s Global 5. Take Action 6. Be Transparent 7. It’s About A Constant Stream Of Music & Media, Not A Once A Year Album Release 8. You Are Not Powerless 9. Define Your Goals
Written by Jeff Price, TuneCore Founder/CEO, and George Howard, former president of Rykodisc and current advisor of numerous entertainment and non-entertainment firms and individuals.

Edited by Jacqueline Rosokoff and George Howard.


  • Stupid, Stupid, Stupid.

    By TheTorinator
    The description for this book alone makes it a bad book. I'm 12 and I buy albums and collect vinyl! There's a chapter name I'm not pleased with either, you're right about once a year album releases are bad but realizing things constantly is a bad thing in my opinion. I like being kept waiting for albums, for example, I had to wait 4 years for the new album by The Offspring and the suspense was huge. Releasing things constantly can make your music sound bad, you have to take time to make it actually sound good. There's a reason pop is terrible (auto tune doesn't help sell it to me) and dubstep sounds like a baby in a blender.