Insanely Simple by Ken Segall

Insanely Simple

By Ken Segall

  • Release Date: 2012-04-26
  • Genre: Management & Leadership
Score: 4.5
From 77 Ratings
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'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains'
Steve Jobs, BusinessWeek, May 25, 1998

To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory.

As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.


  • Exceptional

    By Tricky1884
    A truly insightful read, entertaining and thoroughly thought provoking, highly recommended!
  • Simple, the opposite of complex, not the opposite of difficult

    By verec
    Insanely Simple reveals a truth so obvious that most people just do not want to see it. Because Simple is hard. And no matter how many people read this book, few will take that advice to heart, still leaving an extraordinary competitive edge to those that do. Through the uncompromising drive to simplicity, Ken shows us how Apple itself strives on being a simplicity machine at its very core. Human values. Simplicity. Greatness.
  • Unhinged Steve Jobs and a firsthand account of working within Apple's philosophy

    By LeMantis
    I wanted a book to read about Steve Jobs following Walter Isaacson's biography. What I found was a firsthand account for how Steve Jobs achieved the amazing unheard of turn around of a faltering company, and turned Apple into the most successful and profitable company in the world. This book serves as a guide and champion for common sense, context applied, simplified thinking. This book gives numerous accounts for how unhinged Steve Jobs along with Apple forcibly followed the best and cleanest path that they could fathom to achieved their goals. Thought provoking and brilliant! Loved it!
  • Makes so much sense how do i fight it?

    By Lewp1988
    I'm only two chapters in and I can honestly say I believe this. I'm sure that's exactly what I want to be but I can't get all these clones to understand. I'm at the bottom of the pile and I'm fighting these expensive idiots to get to where I want to be. I'm family of the directors and I can't get them to understand the simple way. Buy this book if you know what's good for you! Insanely brilliant. Thank you
  • It all Makes sense

    By Barsoom Exile
    Bought this book to read on a recent business trip and found it enthralling. It is written from quite a unique perspective and by someone who clearly admired Steve Jobs and endorses his no nonsense approach. I will be reading this again, a very rare occurrence.
  • Buy this book

    By iDavidson2
    I am not a 'book fan', but when I do buy a book I expect to learn something from it. This book did not disappoint. It is a book about the most successful Business Leader in History and how success followed from doing the simplest of things. My business has already purchased a baseball bat, (called Peter) , and during meetings, if someone is making an item to complicated, a head of department will pick it up and can immediately speak. success in Simplicity has already started to change how we do business and I have to say its all good. Many thanks for an educational read.
  • Insanely great

    By Mr.Pye
    I thoroughly enjoyed this book!
  • Short, simple and useful

    By dpug
    For anyone who thinks simple is good and hates complexity you probably have already read this book. For everyone else it might be worth thinking about reading it and following some of the principles!
  • Insanely Simple.

    By frogface1234
    Insanely clever and insightful. All of us would like to change the world and luckily, some manage it. Steve Jobs and the Apple team achieved something extraordinary. Love it or hate it, it still changed the world for the better. Read and reviewed on my IPad.
  • Insanely Simple - brilliant

    By Thegaffer69
    Not really sure why I bought this book as I'm a teacher not an ad man or in marketing! But it was an awesome read that I will try and emulate in the world of education, an inspiration in many ways. Worth every penny.